As many of our consistent readers already know, we here at Cigar Brief often receive prototype samples of products that may or may not appear on retail shelves. Last night I had the opportunity to try one of Michelob’s newest additions to their popular and calorie-friendly Ultra lines of light beers. Other than the bottle revealing that the sample is a “Test Hard Cider,” there is very little concrete information concerning the new beverage printed on the sparsely populated label.
However as soon as I popped the cap, a few details became instantly perceptible. One, the aroma emanating from the bottle was strongly reminiscent of a sweet tart and two; “damn this is going be sweet and acidic.” Low and behold, I was pretty close. The flavor reminded me of a certain monstrously monikered energy drink. Once my palette battled back from the initially sharp acidic onslaught the Ultra’s true profile of fresh green apples began to shine through. After a few sips the cider became much more palatable and the sweetness that was a bit overbearing just moments earlier became considerable more subtle and subdued. It’s hard to say for sure, but the sweetener used in the Ultra Cider tastes a bit artificial and might possibly contain stevia extract or some other neo-sweetener. In the end, it’s not bad. The Michelob Ultra Light Cider is certainly not going to work its way into my regular stable of preferred brews, but it does fill in yet another one of the diminutive flavor gaps currently missing from the trendy and popular Ultra line. As you can see by some of the images available, it looks like this prototype will definitely be hitting the shelves in the near future!