There is nothing quite like getting out onto a serene golf course and getting a round in on a perfect spring day. That is, unless you’re like me and wait for the seasonal prices to adjust reciprocally with the tirelessly rising Arizona mercury. Don’t get me wrong, a hot day spent on the links is still better than doing anything else. However, if you find yourself recreating the final scene from Raiders more often than enjoying your round, Michelob has the answer. Say hello to the new Michelob Ultra 19th Hole Light Tea & Lemonade.
The Michelob Ultra 19th hole is the latest in a long line of brand expansions from the Michelob family of light brews and unique profiles. Packaged in an oversized aluminum can, the Ultra 19 is Michelob’s stab at developing a crisp and refreshing alternative to traditionally flavored malt beverages or even its better known and apparently trademarked lemon & tea doppelganger, the AP. The nose of the Ultra 19 has a potent lemon scent that tricked me into thinking the lemon flavor was going to be completely out of balance and sharply unappealing. Thankfully my prejudgments were unwarranted, the bright citrus profile is kept in perfect balance thanks to the palette cleansing iced tea flavor it’s married with. Surprisingly the lemon is far more subdued than I would have initially expected and the iced tea profile actually steals the show. According to Ryan Moore, vice president of premium lights at Michelob, “Over the years, blended tea and lemonade drinks have grown from a golf course specialty to a summertime staple and ULTRA 19th Hole takes the popular concept to the next level. We’ve seen a growing demand for lighter, sweeter beverages, and we believe ULTRA 19th Hole offers the right combination of refreshment and flavor. And just like the classic, it’s also great over ice.”
Currently, the Ultra 19th Hole is available in single servings and in retail packages of four, 16oz cans. So even if you’re not the demographically pertinent crowd Michelob was aiming for and keeping your swing count lower than the ambient temp isn’t of a real priority for you, this is still a damn good beverage and at about 4% ABV (far less than similar products), you can feel free to partake; just not so many you start leaving clubs behind!