Sosa Announces Auric Perfectum
Miami, Florida-November 5, 2012 – Antillian Cigar Corporation, owner of popular cigar brands such as Sosa, 60 by Sosa and Underground, will be releasing a new Connecticut cigar on November 19, 2012. Known as the Auric Perfectum, this cigar will only be made available to fifty brick and mortar establishments across the United States. The cigar will come from the Tabacos M.P.S.A. factory in Jalapa, Nicaragua and will be available in the three sizes of Wavell, Governor and Piramides #2. Auric Perfectum will be made with an Ecuador Connecticut wrapper, Nicaraguan binder and Nicaraguan and Dominican filler. The strength of this cigar is a flavorful mild to medium. Most interesting is that the cigars will be packaged in smaller boxes of 12 and will retail from $5.75 to $8.00 per cigar.
Arby Sosa, creative director and sales manager for Antillian Cigar Corporation and son of Juan B. Sosa, stated, “I am really looking forward to the development of the Auric Perfectum because it is going to be a dynamic project. We are going to start with 50 accounts and then will only add 25 more accounts in 2014 when we add a new size to the line. Promotion of the cigar will also include two advertisements in Cigar Snob Magazine starting in 2013 and will list every retailer carrying it. The reason why we are being so limited with the product and promoting the individual establishments is because we understand that B&M stores are important to this industry and we want to help where we can. I hope that the Auric Perfectum compliments our established lines and fills a gap being that we are using a wrapper and country of origin that is not currently found in the Sosa line.”
The Sosa cigar tradition began with Don Juan Sosa, a small tobacco grower in the fertile Taguasco region of Cuba at the turn of the century. By the 1920’s, his farm had become one of the largest tobacco-producing haciendas in Cuba. Over the next 30 years, Don Juan’s son, Arturo, and grandson, Juan, manufactured cigars for sale in Cuba and abroad. Juan B. Sosa moved the operation to the Dominican Republic in the 1960’s where the family re-established their factory along with operations in Miami, Florida. Today, the legacy of quality, handmade cigars made in the Cuban tradition continues with master blender, Juan B. Sosa, alongside his wife, sons and nephews.