Punch Kicks Off Tailgaiting Season
Football season is upon us and it is arguably one of my favorite times of year. General Cigar is pretty much the Anheuser Busch of the cigar world. They have arguably the most recognizable brand names in the business and account for a lion’s share of the cigar marketplace. Also, like their beer counterparts, they have a propensity for tying their marketing strategies to sports. This year is no different as they are offering a tailgaiting six pack by their Punch brand. For more info on this six pack concept read on below.
Debuting this month at cigar shops across the country, the limited edition six-pack comes with a great starting lineup of top-sellers from one of the best brands to hail from Honduras. Created with the tailgating enthusiast in mind, the pack contains a range of Punch cigars to smoke and share. Inside each pack are three, beefy Champion frontmarks from the Punch, Double Maduro and Rare Corojo collections, along with a Punch Grand Cru Maduro, a Punch Elite and one Punch Deluxe Robusto. Also contained inside is a Punch-branded cigar cutter and bottle opener, all for the suggested retail price of $24.99 per pack.
“Tailgating fits perfectly into our occasion-based marketing platform,” said Alan Willner, vice president of marketing for General Cigar. “We created this promotion to connect with consumers while they’re tailgating because hanging out with the guys and gearing up for the game is one of the best times to sit back, light up a Punch cigar and maybe do a little trash talking about the other team.”
To give sports fans the chance to tailgate like a pro, Punch is also running a sweepstakes. Between now and December 28, consumers of legal smoking age can visit www.punchcigars.com to enter to win the Punch Tailgating grand prize: Five boxes of Punch cigars; a Char-Broil Grill2Go Grill; a $200 Chicago Steak Companygift card; a $500 StubHub gift card; a tailgate lounger; a tailgate game table, and a Punch-branded lighter and ashtray.
In addition, the Punch tailgating six-pack will be awarded to one lucky winner per day between now and December 28. No purchase necessary. For official rules, please visit www.punchcigars.com.