Anyone who has been smoking cigars for the last 5-6 years is sure to have seen and/or heard the journey that Padilla Cigars has been on. If not – allow me to give you a quick summary of what has happened in the past, what is going on in the present, and a prediction of where I think Padilla is heading.
Padilla Cigars was born around 2005 and quickly rose to fame under the production of Jose “Pepin” Garcia. The cigars were being produced at the El Rey de los Habanos factory in Miami and at Tabacalera Cubana S.A. in Nicaragua. Just 3 short years later the two parted ways, some would call it a complete fallout, after (as it is rumored) Pepin gave Padilla a big “f@#% you” to produce for a different company that offered more money.
Needing to still produce the Miami cigar, Padilla went to his own factory and quickly moved on (this is another story) to the Fabrica de Tabacos Raicas Cubanas factory in Honduras. The components being used at the Raicas Cubanas factory were all Nicaraguan, which were different than what the original Miami blend called for. This is where sales of the cigar, and for the brand overall, considerably slowed.
Scrambling to rebuild his brand, and with extreme determination, Padilla has made some brilliant moves and is once again a rising star in the industry.
First, Padilla has begun working with the Oliva cigar company again to release the Padilla Studio Tobac cigar bringing him and his brand to the front the cigar stage. He has also brought the Miami cigar back to Miami by tapping El Titan de Bronze to recreate his cigar from the original recipe. The Miami cigar will have the original band and a footband that reads “re-release”. It will be created in a one size fits all robusto and carry a price tag of $10.
With the reception that the cigar community has given Padilla on his return, and his hard work ethic – I am making a prediction that Padilla will be the “Cigar Man of the Year” for 2011 and be one of the hottest brands on the market for 2012.