General Cigar Introduces Foundry
General Cigar is proud to introduce FOUNDRY, a new boutique collection created to amplify the artistry and romanticism of premium cigars.
FOUNDRY is a stark juxtaposition between the old and the new. This visually-arresting collection was inspired by the art form of “steampunk,” which is both a retrospective and futuristic interpretation of innovation.
FOUNDRY is the brainchild of Michael Giannini who led the team that created the breakthrough brand. “Innovation comes from many sources,” he notes. “It is a pleasure and an honor to be able to call upon our greatest resources: the collective talent of cigar masters, our expertise in tobacco cultivation, processing and blending and the creativity of our artisan cigar rollers and box makers to bring FOUNDRY to fruition.”
Through a groundbreaking approach previously unseen in the premium cigar category, FOUNDRY entices the premium cigar connoisseur to take a bold step back in time and a quantum leap into the future to envision the artistry of handmade cigars through the lens of unbridled innovation.
Visual considerations aside, FOUNDRY’s avant-garde approach extends to its masterfully balanced synthesis of flavors. Featuring an indulgent collection of five proprietary tobaccos from four different countries, each aged between three and six years, Foundry’s foundation is amplified through an eight year old wrapper developed by General Cigar. Called H-47 Pleno Sol, the lustrous wrapper imparts a deeply complex, layered smoking experience like no other.
The four-cigar collection is accessibly-priced, and will make its mark on tobacco retail starting in late-October. Foundry features these new cigars: Wells (6”x 50, SRP per cigar is $7.95); Lovelace (6 ¼ ” x 54, SRP per cigar is $8.45); Talbot (5” x 60, SRP per cigar is $8.95) and Cayley (6 ½” x 60 x 56 x 43, SRP per cigar is $9.45). Each frontmark is presented with a unique box design and features both a traditional paper band and a steampunk-inspired metal gear band.