General Cigar announces today that the company is reducing the price of all Macanudo 1968 cigars, representing an average price savings of more than $3.33 per cigar, and an average cost savings of more than $32.00 per box.
The new pricing of Macanudo 1968 is currently being made available exclusively at brick and mortar retailers across the U.S.
Bill Chilian, director of marketing commented, “Since the debut of Macanudo 1968 in August of 2008, the brand has enjoyed critical acclaim and has received high praise from brick and mortar retailers across the country. We recognize that Macanudo 1968 is a strong product with tremendous potential and decided to revise the pricing structure to make the brand accessible to a broader range of cigar enthusiasts.”
Under the new pricing structure, Macanudo 1968 Churchill (7” x 49) will now be available for $7.69 per cigar or $153.80 per 20-count box (previous price was $10.00 per cigar or $200 per box). Macanudo 1968 Toro (6” x 54) will now carry an SRP of $7.49 or $149.80 per box (previous price was $9.50 per cigar, or $190.00 per box).
At 5” x 50, the Robusto frontmark (5” x 50) will now retail for $6.49 per cigar, with a box price of $129.80 (previous price was $8.50 per cigar and $170.00 per box). Rounding out the collection is Macanudo 1968 Gigante (6” x 60) which will now cost $7.99 apiece or $159.80 per box (previous price was $11.00 per cigar, or with a box price of $220.