There is a lot of passion, hard work, love, and artistry that goes into the cigar industry. The amount of labor that goes into the cigar you pick up at your local tobacconist is quite staggering and nothing can help an enthusiast or retailer appreciate that work of art better than experiencing it first hand. One of the most fruitful experiences I have had in my interaction with the world of cigars was sitting in a blending seminar with Jose Blanco. While in that seminar one quote amidst many great quotes stood out, and that was that “the best consumer was an informed consumer.” So with that idea in mind Claudio Sgroi, Forcade’s VP of Sales and Marketing is going on a national tour to share his passion about cigars. The following is Forcade’s press release about the events and their request for you the consumer and retailer to help out.
MIAMI, FL.- (15 August 2011). Forcade Cigars today announced its first “Forcade Cigars Seminar US Tour”, a 2-hour event that instructs cigar aficionados and connoisseurs on the culture, internal details of the manufacturing and tasting of cigars. Claudio Sgroi, Vice-President of Sales & Marketing at Forcade Cigars and internationally renowned tobacco expert, will host the seminars that will visit top tobacco retailers nationwide providing valuable information applicable to cigar lovers and general audience with an interest on cigars.
The seminars will be held around the 50 states and will present easy-to-understand terms including technical information, and insider facts from the business and consumer angles of the industry, and will give attendees a solid foundation beyond the basics, transforming the smokers’ approach to cigar tasting in a new and attractive way.
Each stop of the tour will consist of:
1-Seminar: -History of the origin and diffusion of the tobacco plant -Cure and fermentation of tobacco -The Art of Blending -Construction of a cigar
2-Cigar Tasting: -Taste, aroma and persistence
3-Pairing Cigars: -Tasting by association
-Tasting by contrast
Claudio Sgroi, started working in the tobacco industry in the Dominican Republic in 2001, guided by the internationally famous master of tobacco Henki Kelner. After gaining valuable knowledge about tobacco production and cigar manufacturing, he moved to Geneva, where he was Cigar Stock Manager & Sales Assistant at the famous Davidof & Cie, in Switzerland. Then he was promoted to Davidoff Brand Manager at the International Tobacco Agency (ITA) in Treviso, Italy, title that he held for three years and six months, before he decided to move to the United States and work as a Director of National Sales and Consultant for local brands, now joining Forcade Cigars, as Vice-President of Sales and Marketing.
“Claudio has a deep experience in the tobacco field and cigar industry, during his stay in the Dominican Republic he acquired a unique knowledge and with these skills he has learned to charm all the attendees” said Chistrian Forcade, President of Forcade Cigars. “People talk a lot about how but not about why, I want to share my passion with all cigar aficionados adding something new in the way we approach cigars” added Claudio Sgroi, Vice-President of Sales and Marketing.
So if you are interested in partaking in this great event, then get in contact with Claudio and set up a Forcade seminar event today.
To host one of the “Forcade Cigars US Seminar Tour” dates please contact:[email protected]