So a few weeks ago we “speculated” on a new partnership being formed between Drew Estate and Willy Herrera of El Titan de Bronze here. But today from the authoritative source of Drew Estate we get the full story of what we first broke a few weeks ago. According to the official release, the following details have emerged and those that are the most salient are the following:
“Miami, FL – On June 15th, Willy Herrera, formerly the blender and master cigar maker of El Titan de Bronze, joined Drew Estate. Willy is bringing his unique cigar skills and talents to this dynamic, rapidly expanding premium cigar manufacturer. He will be responsible to create and craft handmade, traditional cigar blends under his own moniker within their Esteli, Nicaragua-based La Gran Fabrica Drew Estate and will report directly to Drew Estate’s executive board.”
“I have decided to join Drew Estate for many reasons,” says 38-year old Herrera, “first and most importantly, I’ve know Jonathan for a number of years and separate of business, we have become good friends. I have long admired his approach and innovative style and I feel that we can combine Drew Estate’s sense of style and fresh new ideas with my old school, traditional Cuban way of making cigars. Their factory is amazing and more so their production team is top flight. Plus DE has deep inventories of exceptional tobacco and great relationships with all the top growers which will afford me the opportunity to have at-will access to amazing leaf. I am very anxious to get started and know I will be able to create fantastic cigars for consumers to enjoy.”
“Our goal is give to Willy the freedom to create his own unique style of cigars within our operation,” explains Marvin Samel, DE’s Co-Founder and Executive VP. “Almost a factory within a factory, so as to allow him to succeed on his own merit. Ultimately the intent is for there to be brands that are not only ‘Willy Hererra’ by name, but are ones that are truly those of his creation and efforts, not just some marketing gimmick.”
“Although Willy is very anxious to get started, we are going to make him take a deep breath,” adds Saka. “We are going to afford him the opportunity to spend the upcoming year in Nicaragua, to work with our team, to feel, to smoke and to blend with our and other new tobaccos. We also want to afford him the chance to spend some time on the road visiting cigar smokers around the country not only to introduce himself, but to listen and learn. There is no rush or timetable, what is important to us is that Willy become part of the team and for him to focus solely on creating the great cigars we know he is capable of.”
We here at Cigar Brief are very excited about this venture as it represents an excellent opportunity for a great blender and innovator in the industry to join up with a forward-thinking innovative comapny in the industry in creating some really unique blends! Congratulations Drew and Willy!