CAO Sponsors Kid Rock’s “Chillin’ the Most Cruise
CAO Amps Up Kid Rock’s Chillin’ The Most Cruise
Brand Fan and Guest to Set Sail to the Bahamas in “Concert” Promotion
CAO will deliver a smokin’ experience to guests aboard the Kid Rock “Chillin’ The Most” cruise which departs Miami today, March 5, 2013.
As the winner of the CAO Concert launch sweepstakes, Justin Harris of Nashville, TN and a guest will set sail for the Bahamas on the fourth annual Kid Rock Chillin’ the Most cruise. The fan experience for Harris and fellow passengers aboard Norwegian Pearl cruise ship will include a CAO branded cigar lounge, a CAO blending workshop and live music performances by Kid Rock, plus an incredible line-up of bands he personally selected for the music festival at sea.
The Kid Rock Chillin’ the Most cruise is produced by Altanta-based Sixthman. Full details about the cruise are available at www.kidrockcruise.com.
Ed McKenna, senior brand manager of CAO Cigars said, “With a customized onboard cigar lounge and the chance for guests to crank up their cigar knowledge by hanging out with our cigar blender Rick Rodriguez, Kid Rock’s ’Chillin’ the Most’ is the ultimate expression of our brand. It’s also a fitting way to celebrate the success of CAO Concert, which gives a nod to our rock n roll roots.”
Kid Rock’s Chillin’ The Most Cruise will be Sixthman’s 52nd full ship charter. Beginning today, Norwegian Pearl will sail to the private island destination of Great Stirrup Cay, Bahamas, aka “Redneck Paradise.” Fans will spend two music-filled days on the island, with an additional day at sea before returning to Miami on March 10th. New this year is the opportunity for guests to sail on The Pearl the night before departure, for a special pre-party hosted by Kid Rock.
“CAO and the Concert brand mirror Sixthman’s level of devotion for delivering quality experiences to passionate music fans. Not only will guests of Kid Rock’s Chilln’ the Most Cruise soak in five days of moments that make life rock out on the ocean with their musical hero, they’ll have the chance to enjoy a trend setting cigar while basking in the music and sunshine of the Caribbean. CAO and Sixthman are excited to set the stage for cruisers to LIVE LOUD,” said Kappy, Sixthman’s sales and marketing manager.