Many people wonder what goes into making a cigar, and very few ever get to go behind closed doors to see this unique process in the making. Over the course of the last week I was able to spend time down in Nicaragua with the good folks at Drew Estate and talk with them about what makes them unique in the industry.
Every factory has a different way of doing things and now that I have been to a few, I’ve definitely been able to see some of the differences. One of the unique things that I saw at Drew Estate was the philosophy of training rollers fresh. Many companies will employ rollers who have had prior factory experience, but at Drew Estate they like rollers fresh and not trained in a certain style. The following video is a brief explanation by president of Drew Estate, Steve Saka as to why they choose rollers the way they do:
Editor’s Note: Forgive the watermark in our video, we used a new camera for video recording and will have to get a new converter to accommodate future edits. The free software worked, but included a watermark.