Budweiser Black Crown Amber Lager
According to recent sales figures, Anheuser-Busch’s Budweiser Platinum was a monster success. Bud Platinum sold 1 million barrels in 5 months, to amass a staggering 1 percent share of all U.S. beer sales. Hoping they can catch lighting in a bottle for a second time, Anheuser has created another addition to its line of American Lagers. This time, their hopes rest on Budweiser Black Crown. Budweiser Black Crown is a golden amber lager that, like Budweiser Platinum, weighs in at solid 6.0 ABV.
The most notable attribute of the Black Crown is its color. You certainly don’t expect to see bronze hued liquid coming from a can sporting a Budweiser label. In a glass, the Black Crown has a rich amber color. On the nose, the Black Crown is definitely a Budweiser; brandishing a slight lager scent backed by a mild beechwood aroma.
As far as the flavor is concerned, the Budweiser Black Crown is richer and smoother than any of its brethren. However, even though the flavor is bolder and more pronounced by comparison, it still falls a bit flat across the pallet. Uniquely, Budweiser’s typical beechwood bitterness is greatly muted resulting in a better finish than other Budweiser products. Compared to the Platinum, the Black Crown is far less bitter and has more dynamic flavors.
If you’re not really into the heavy craft beer trend and you prefer to stick with an old favorite, then the Budweiser Black Crown might be a nice change of pace while staying in your comfort zone. Between the Platinum, Project 12, and now the Black Crown, its clear Budweiser is making an attempt to branch out and reach previously untapped audiences.
Overall, with a richer body and less bitterness than anything else offered in the Budweiser stable of beers, the Black Crown is definitely worth a try. It may not be an earth shatteringly new experience, but it is certainly a nice departure from the status quo and an interesting addition that hopefully leads Budweiser further down the rabbit hole that is craft beer. According to our sources, Budweiser Black Crown amber lager will be available across all retail markets starting sometime in late January 2013.