Budweiser Announces Project 12

Budweiser Announces Project 12

Budweiser Announces Project 12

Budweiser project 12

Press Release

The Budweiser brand is pleased to announce Project 12, a collaboration of brewmasters from each of our twelve U.S. Breweries. Project 12 was born out of our brewmasters’ passion for brewing The King of Beers 136 years strong.

In March, we asked our 12 Brewmasters to develop a new beer idea for Budweiser leveraging the brand’s key attributes: a clean, crisp finish, session-ability, brilliant color and our signature yeast strain. From the 12 ideas submitted, six were chosen and are being sampled with consumers and retailers in brewery markets through Labor Day. Each Project 12 beer is distinguished by the ZIP code where the beer is brewed.

Based on the feedback, three will be featured in the Project 12 Sampler Pack this fall. The final three beers in this pack will be announced in September.

The proposition is simple: three new Budweiser prototype beers, each with unique colors and flavors in a convenient variety pack – perfect for the Holidays and for sampling with friends.

Among the six beers being sampled this summer and the Brewmasters behind them:

Budweiser Project 12Budweiser Batch 91406 (Los Angeles): A deep-amber lager with 6 percent ABV that uses four different types of hops. The beer is brewed by Brewmaster Bryan Sullivan in Los Angeles and was developed in collaboration with Scott Ungermann in Fairfield and Dave Cohen in Houston.

Budweiser Batch 63118 (St. Louis): A deep-gold 5 percent ABV American lager that uses the same types of hops (Hallertau and Tettenang) commonly used at the St. Louis brewery during the 19th century. The beer is brewed in St. Louis by Brewmaster Jim Bicklein and was developed in collaboration with Katie Rippel from Fort Collins.

Budweiser Batch 43229 (Ohio): A light-amber lager using eight different types of hops with 6 percent ABV. The beer is brewed in Columbus, Ohio, and was the brainchild of the brewery’s general manager, Kevin Lee and developed with assistant Brewmasters Travis Burge and Tyler Hunter.

Budweiser Batch 23185 (Virginia): A light-amber all-malt bourbon cask lager aged on bourbon staves and vanilla beans and with an ABV of 5.5 percent. The beer is brewed by Daniel Westmoreland in Williamsburg and was developed in collaboration with Mike Anderson in Jacksonville and Dan Kahn in Cartersville.

Budweiser Batch 13027 (New York): A bright-golden lager brewed with six imported and domestic hops and with an ABV of 7 percent. The beer is brewed in Baldwinsville, N.Y., by Brewmaster Nick Mills in consult with general manager Steve McCormick.

Budweiser Batch 80524 (Colorado): A deep-gold, filtered wheat beer with 5.2 percent ABV using lemon peel, orange peel and coriander. The beer is brewed by Katie Rippel in Fort Collins and was developed by Nick Mills in Baldwinsville, Otto Kuhn in Merrimack

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