Bass to Release New Stout, and Black & Tan Six-Pack
Established in 1777 by William Bass, The Bass & Co. Brewery was one of the first breweries in the town of Burton (straddling the River Trent) in the east of Staffordshire, England. This was in a country of nearly all black porters and stouts, Bass was the world’s first “Pale Ale.” Early in the company’s history, Bass was exporting bottled beer around the world with the Baltic trade being supplied through the port of Hull. With the growing demand, the founder’s son Michael Bass built the second brewery in Burton upon Trent in 1799.
The water produced from boreholes in this area became so popular with brewers that by the mid 19th century there were 30 different brewers operating in the area. Over the years there were so many attempts to copy Bass and its famous red triangle, that in 1875 the Bass logo was established as England’s first registered trademark. For many years Bass was imported to the US by Guinness (for a time, the US import division was even called Guinness-Bass Import Co.) but once Anheuser-Busch InBev bought Bass, that ended.
InBev is growing into one of the leading global brewers. In production and soon to be released (November 18th) is Bass Stout. We are told that it will be packaged in a six-pack with three Bass Pale Ales, and three Bass Stouts. The selling point will be the traditional combination of Black and Tan. A major marketing campaign is brewing (couldn’t resist).
Having sampled a test batch of the new stout as well as pouring it with the Pale ale, I found the stout to be wanting in depth and character. It had a definitive bitter note of burnt toast and a drying palate feel. It uses Fuggle hops (“fuggles”) and chocolate malts. The Pale Ale has always been better on tap and I expect the Stout will be as well. So keep your eyes open for this new brew in your local market.